M/agnetM/agnet is the public Wi-Fi layer we built for the venues we support — and the software we now ship to other operators who need the same thing done properly. A UniFi-first captive portal with auditable consent, returning-guest recognition and a voucher engine for events and access codes — branded per venue, operated per organisation, and built to extend without rewriting.
Most venues have one of two setups: a captive portal that asks too much and loses the guest, or one that asks nothing and learns nothing. And then the events come along, and whatever's on the wall isn't designed for the night.
Either the guest hits a form wall that scares legitimate visitors off, or they click through anonymously and you learn nothing about anyone. Most venues have picked one and lived with the downside.
Ticked boxes end up stamped on a session record that's gone by morning. When somebody asks what they agreed to, when, and at which venue, the trail doesn't exist.
Weddings, conferences and pop-ups end up on whatever portal the venue uses day-to-day, with no branding, no per-event attribution and no clean way to give guests access without an email signup at the front door.
Welcome, capture, consent, connect. The portal is short, the data model is proper, and the integration to the network underneath it isn't guessed. Consent is an event trail against the person, not a tick on a session. Returning guests reconnect without being re-asked to subscribe. Events get their own branding and their own attribution.
Designed for the constrained browsers captive portals actually run in — captive network assistants, mini-browsers, phones on weak signal — not the developer's desktop Chrome.
Nine capabilities, each one delivered, none of them bolted on. No social-login obstacle course, no drag-and-drop page builder nobody wanted.
The voucher engine isn't a feature — it's a redemption pipeline. Today it underpins event codes and sponsor giveaways. Tomorrow it carries paid Wi-Fi without rewriting the network bit. Same authorisation rail, different ways of issuing a code.
The reason most guest Wi-Fi platforms feel wobbly is that they try to be everything — network vendor, campaign engine, loyalty platform, survey tool. M/agnet does one layer, properly, and integrates cleanly with the layers that own the rest.
One controller ecosystem, done well, beats five done thinly. UniFi today, other vendors when there's a real customer reason — not a theoretical one.
The redemption pipeline is the substrate. Event codes today, sponsor giveaways and Stripe-based paid Wi-Fi tomorrow — all the same engine. We built the layer once so the use cases on top can come cheaply.
Platform administrators authenticate via Microsoft Entra SSO; customer administrators use local email-and-password with a proper reset flow. One admin user model, multiple auth identities — not two parallel systems bolted together.
The data model leaves room for campaigns, native sending, advanced auth and surveys. The MVP doesn't build any of them. Extension points live in the schema, not in shipped code nobody's using yet.
The common thread is simple: the venue wants a professional branded experience, a real consented marketing list and no deep technical expertise required to keep it running.
Capture diner emails for marketing and seasonal promotions without making them check their inbox before they can order a coffee.
Guest Wi-Fi as a branding and post-stay touchpoint. Returning-guest recognition does the work nobody on reception has time for.
Branded access for day visitors, hot-desk users and meeting-room guests — with a marketing list of prospective members building in the background.
In-store Wi-Fi as a footfall data source and marketing opt-in channel, without a social-login obstacle course.
Printed voucher batches, per-event branding cascade and attribution back to the event in the audit log. Spun up per event, torn down just as cleanly.
Branded Wi-Fi in member-facing spaces — a clean opt-in channel for class updates, offers and retention campaigns without cluttering reception.
M/agnet is in active development. Below is the honest picture of what's in the platform today, what's being added right now, and what's queued next.
The operational HR / people platform — devices, fobs, contracts, software seats, lifecycle. One spine, nine registers, one trigger when somebody joins, moves or leaves.
Explore M/uster / PlatformThe flex-workspace operations platform — cabling, network, access, software and managed service under one team.
Explore M/eshTell us the venues, the controller estate and what you're trying to do with the list once you've got it. We'd rather have an honest conversation about fit than send you a deck.
